Case 01
Brand + growth engagement. Opens on client approval.
Work · The Territory
Proof, not promises.
We publish work when it is real and results when they are verified. So the first case is our own.
Case 00
The Data Lion.
How it was built
Client to learning, in seven steps.
01
Client
Lions Lane, a digital marketing and growth company building since 2023.
02
Problem
Our own identity looked like a template. That is a hard sell for a company whose job is to make brands stand out.
03
Objective
An identity that says strategy, creativity, technology and real growth at a glance, and works everywhere from a 16px favicon to a 48-sheet billboard.
04
Strategy
The Data Lion. A lion for courage and leadership, its mane dissolving into streaming data lines: the lane. It always faces right, toward progress.
05
Execution
Logo suite and lockups, a colour system built around Lane Blue, a type system (Michroma wordmark, Sora headlines, Atkinson Hyperlegible for reading), motion rules, a 31-second brand film, a logo sting, a reel, a social kit and a full set of real-world applications.
06
Result
A complete identity system, delivered September 2026, and the website you are on right now. Commercial results will be published here once they are measured.
07
Learning
Design the motion with the mark, then let the type get out of its way. Version two of the system softened the palette and lightened the type so the motion and the message could lead.
Abyss#060C1A
Deep Navy#0F1E3D
Lane Blue#0B7BFF
Lane Soft#5AA2FF
Glacier#B8D6FF
Slate#7A8BA6
Paper#EEF2F8
In the world
One lion, everywhere.
In motion
Motion rules
Everything travels in the lane.
Enter from the left, exit to the right. Data lines draw on, nodes pop. The same grammar runs through the film, the reel, the sting and every transition on this site.
The vault
Client stories, sealed until approved.
Every number we publish is supplied or approved by the client and can be backed up if asked. These cases open when they are cleared.
STATUS · AWAITING APPROVAL
Case 02
Digital marketing engagement. Opens on client approval.
Case 03
Your brand, maybe. The lane is open.
Next
The Pride →